Yes!: 60 secrets from the science of persuasion by Steve Martin, Noah J. Goldstein, Robert B. Cialdini

Yes!: 60 secrets from the science of persuasion

Steve Martin, Noah J. Goldstein, Robert B. Cialdini

305 pages • first pub 2017 (editions)

nonfiction psychology informative fast-paced
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Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes peopl...

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