Herding Words: A Brand Copywriter's Guide by David Woodruff

Herding Words: A Brand Copywriter's Guide

David Woodruff

124 pages missing pub info (editions)

nonfiction business economics medium-paced
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Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all...

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