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Neil Botten, John McManus
327 pages • missing pub info (editions)
ISBN/UID: 9780333716809
Format: Hardcover
Language: English
Publisher: Palgrave
Publication date: 19 July 1999
Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the serv...
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—
Neil Botten, John McManus
327 pages • missing pub info (editions)
ISBN/UID: 9780333716809
Format: Hardcover
Language: English
Publisher: Palgrave
Publication date: 19 July 1999
Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the serv...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.