Competitive Strategies for Service Organisations by Neil Botten, John McManus
Competitive Strategies for Service Organisations

Neil Botten, John McManus

Competitive Strategies for Service Organisations

Neil Botten, John McManus

327 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the serv...

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