Yes!: 50 secrets from the science of persuasion by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

Yes!: 50 secrets from the science of persuasion

Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

250 pages • first pub 2007 (editions)

nonfiction business psychology self help informative medium-paced
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Small changes can make a big difference in your powers of persuasion.What one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your r...

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