Scan barcode
missing page info • first pub 2001 (editions)
ISBN/UID: 9781292116723
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 30 October 2001
Description
Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking a...
Community Reviews
Content Warnings
missing page info • first pub 2001 (editions)
ISBN/UID: 9781292116723
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 30 October 2001
Description
Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking a...
Community Reviews
Content Warnings