Persuasion in Advertising by John O'Shaugnessy, Nicholas O'Shaughnessy

Persuasion in Advertising

John O'Shaugnessy, Nicholas O'Shaughnessy

220 pages missing pub info (editions)

nonfiction business economics psychology informative medium-paced
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Description

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ...

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