Tourism Marketing: Collaborative Approhb: A Collaborative Approach by Alan Fyall, Brian Garrod

Tourism Marketing: Collaborative Approhb: A Collaborative Approach

Alan Fyall, Brian Garrod

400 pages • missing pub info (editions)

nonfiction business travel informative medium-paced
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Description

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination colla...

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