The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

C.K. Prahalad

304 pages first pub 2004 (editions)

nonfiction business economics informative medium-paced
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The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for comp...

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