Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry by Charlie Hughes, William Jeanes

Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

Charlie Hughes, William Jeanes

263 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Toyota will soon displace General Motors as the world's largest automaker. Since 2000, GM's market cap fell from $66 billion to $15 billion. In 1980 GM sold 45 of every 100 cars that rolled out of showrooms in the U.S. It now sells 26. By any yard...

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