CIM Coursebook: Managing Marketing by Francis Nicholson, Richard Meek

CIM Coursebook: Managing Marketing

Francis Nicholson, Richard Meek

284 pages missing pub info (editions)

nonfiction business economics science informative medium-paced
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Description

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical a...

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