Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer

Managing Marketing Performance

CIM Coursebook

Helen Meek, Richard Meek, Roger Palmer

381 pages • missing pub info (editions)

nonfiction business medium-paced
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Description

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interfac...

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