Secrets of the Marketing Masters: What the Best Marketers Do--And Why It Works by Dick Martin

Secrets of the Marketing Masters: What the Best Marketers Do--And Why It Works

Dick Martin

265 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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As markets fragment and globalize, consumers gain greater control over when and what media they use, and digital technologies change how people shop, work, and relax, the go-to rules of marketing aren't what they once were. Featuring exclusive int...

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