The Human Element: Overcoming the Resistance That Awaits New Ideas by David Schonthal, Loran Nordgren

The Human Element: Overcoming the Resistance That Awaits New Ideas

David Schonthal, Loran Nordgren

256 pages first pub 2021 (editions)

nonfiction business informative reflective slow-paced
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The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief th...

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