Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Stephen R. Covey, Mahan Khalsa, Randy Illig

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Stephen R. Covey, Mahan Khalsa, Randy Illig

263 pages • first pub 1999 (editions)

nonfiction business informative slow-paced
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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.Too often, the sales process is all about fear.Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to c...

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