Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Kelley, Neil Richardson, Jon James

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Neil Kelley, Neil Richardson, Jon James

256 pages • missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Ce...

Read more

Community Reviews

Loading...

Content Warnings

Loading...