Behavioral Insights by Michael Hallsworth, Elspeth Kirkman

Behavioral Insights

Michael Hallsworth, Elspeth Kirkman

248 pages first pub 2020 (editions)

nonfiction psychology informative medium-paced
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The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underes...

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