The Power of Product Platforms: Building Value and Cost Leadership by Alvin Lehnerd, Marc H. Meyer
The Power of Product Platforms: Building Value and Cost Leadership
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Alvin Lehnerd, Marc H. Meyer
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The Power of Product Platforms: Building Value and Cost Leadership

Alvin Lehnerd, Marc H. Meyer

267 pages • missing pub info (editions)

nonfiction business informative medium-paced
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Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for ...

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