The 22 Immutable Laws Of Branding by Al Ries, Laura Ries

The 22 Immutable Laws Of Branding

Al Ries, Laura Ries

192 pages first pub 1998 (editions)

nonfiction business informative medium-paced
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The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or ser...

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