Guerrilla Advertising 2: More Unconventional Brand Communications by Gavin Lucas

Guerrilla Advertising 2: More Unconventional Brand Communications

Gavin Lucas

192 pages first pub 2011 (editions)

informative fast-paced
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Description

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving soc...

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