Chinese Medicine Men: Consumer Culture in China and Southeast Asia by Sherman Cochran

Chinese Medicine Men: Consumer Culture in China and Southeast Asia

Sherman Cochran

242 pages missing pub info (editions)

nonfiction business history informative medium-paced
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Description

In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entre...

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