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411 pages • missing pub info (editions)
ISBN/UID: 9780674026803
Format: Hardcover
Language: English
Publisher: Harvard University Press
Publication date: Not specified
Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies ...
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411 pages • missing pub info (editions)
ISBN/UID: 9780674026803
Format: Hardcover
Language: English
Publisher: Harvard University Press
Publication date: Not specified
Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies ...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.