Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands by Charles Trevail, Nicholas Ind, Clare Fuller

Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands

Charles Trevail, Nicholas Ind, Clare Fuller

172 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients a...

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