The small BIG: How the Smallest Changes Make the Biggest Difference by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

The small BIG: How the Smallest Changes Make the Biggest Difference

Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

288 pages • first pub 2014 (editions)

nonfiction business psychology self help informative fast-paced
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion scien...

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