Shopper Marketing: A How-To Business Story by Paul Barnett

Shopper Marketing: A How-To Business Story

Paul Barnett

265 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to...

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