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John Stapleton, Michael Thomas
332 pages • missing pub info (editions)
ISBN/UID: 9780566077845
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: 01 November 1997
Description
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and decidi...
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—
John Stapleton, Michael Thomas
332 pages • missing pub info (editions)
ISBN/UID: 9780566077845
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: 01 November 1997
Description
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and decidi...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.