Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protection by Michael R. Solomon, Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protectionConsumer Behavior in Fashion

Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protection
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Michael R. Solomon, Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protectionConsumer Behavior in Fashion

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Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protection
Michael R. Solomon, Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protectionConsumer Behavior in Fashion

580 pages • first pub 2003 (editions)

informative medium-paced

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In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition n...