Political Stakeholder Marketing: What, When, Why? by Robert P. Ormrod
Political Stakeholder Marketing: What, When, Why?

Robert P. Ormrod

Political Stakeholder Marketing: What, When, Why?

Robert P. Ormrod

72 pages missing pub info (editions)

nonfiction business politics
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What is a stakeholder? Do we mean a customer, a business partner, legislation, the financial markets - or all of these? How can we explain the rise of Donald Trump and the success of the Brexit Campaign in the UK? There has been a lot of research...

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