What is Branding? by Matthew Healey
What is Branding?

Matthew Healey

What is Branding?

Matthew Healey

256 pages first pub 2008 (editions)

nonfiction design informative medium-paced
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Description

Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with ab...

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