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432 pages • first pub 1998 (view editions)
ISBN/UID: 9780787909123
Format: Paperback
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 08 May 1998
Description
Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-dr...
Community Reviews
Content Warnings
432 pages • first pub 1998 (view editions)
ISBN/UID: 9780787909123
Format: Paperback
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 08 May 1998
Description
Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-dr...
Community Reviews
Content Warnings