Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

336 pages first pub 2006 (editions)

nonfiction business psychology informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world befor...

Read more

Community Reviews Summary of 1,996 reviews

Moods

informative 94%
inspiring 34%
reflective 27%
lighthearted 14%
challenging 12%
funny 9%
hopeful 3%
adventurous 1%
relaxing 1%

Pace

medium 62%
slow 25%
fast 12%

Average rating

3.91

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.