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300 pages • missing pub info (editions)
ISBN/UID: 9780749429188
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 August 1999
Description
This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents a...
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300 pages • missing pub info (editions)
ISBN/UID: 9780749429188
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 August 1999
Description
This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents a...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.