The Birth (and Death) of the Cool by Ted Gioia

The Birth (and Death) of the Cool

Ted Gioia

256 pages first pub 2009 (editions)

nonfiction music challenging informative reflective medium-paced
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It's hard to imagine that "the cool" could ever go out of style. After all, cool is style. Isn't it? And it may be harder to imagine a world where people no longer aspire to coolness. In this intriguing cultural history, nationally acclaimed autho...

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