Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

368 pages first pub 2008 (editions)

nonfiction business economics psychology informative reflective medium-paced
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A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think Ariely not only gives us a great read; he also makes us much wiser. --George Akerlof, 2001 Nobel Laureate in E...

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