Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation by Matthew D. Johnson, Anders Gustafsson

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

J-B-Umbs

Matthew D. Johnson, Anders Gustafsson

208 pages • missing pub info (editions)

nonfiction business economics
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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Sy...

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