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336 pages • missing pub info (editions)
ISBN/UID: 9780749466763
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 May 2013
Description
The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales,...
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336 pages • missing pub info (editions)
ISBN/UID: 9780749466763
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 May 2013
Description
The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales,...