Cambia el chip by Chip Heath
Cambia el chip

Chip Heath

Cambia el chip

Chip Heath

311 pages first pub 607 (editions)

medium-paced
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Description

Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two com...

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