Getting It Right!: Lessons on Insight-Driven Marketing Strategy by Jonathan Weiner, Jonathan Weiner

Getting It Right!: Lessons on Insight-Driven Marketing Strategy

Jonathan Weiner, Jonathan Weiner

305 pages missing pub info (editions)

informative fast-paced
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Getting it Right! is not another book of “Marketers marketing to Marketers.” Getting It Right! is about taking the right and necessary steps to create a customer-centric marketing strategy. Part personal journey and part practical advice, Getting ...

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