Evaluating Public Relations: A Guide to Planning, Research and Measurement by Tom Watson, Paul Noble

Evaluating Public Relations: A Guide to Planning, Research and Measurement

PR in Practice

Tom Watson, Paul Noble

208 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evalu...

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