Customer.Community: Unleashing the Power of Your Customer Base by Drew Banks, Kim Daus

Customer.Community: Unleashing the Power of Your Customer Base

Jossey-Bass Business & Management

Drew Banks, Kim Daus

288 pages missing pub info (editions)

nonfiction business economics medium-paced
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The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source o...

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