The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want by Anna Simpson
The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
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Anna Simpson
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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

Anna Simpson

190 pages • first pub 2014 (editions)

informative medium-paced
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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some o...

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