Disruption: Destination Marketing in the Post-Advertising Age by Ryan Thompson
Disruption: Destination Marketing in the Post-Advertising Age

Ryan Thompson

Disruption: Destination Marketing in the Post-Advertising Age

Ryan Thompson

200 pages missing pub info (editions)

informative medium-paced
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Description

Destination marketing has permanently changed and will never be the same. Travelers trust reviews from complete strangers more than brand advertising. Consumers are now clearly in control, choosing what, when and how they digest information. Chaos...

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