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212 pages • first pub 2010 (editions)
ISBN/UID: 9780749457570
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 01 October 2010
Description
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.About Face...
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Content Warnings
212 pages • first pub 2010 (editions)
ISBN/UID: 9780749457570
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 01 October 2010
Description
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.About Face...
Community Reviews
Content Warnings