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Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble
15 pages • first pub 2016 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Banner ads, video ads, and advergames constitute a large portion of online gaming spending, yet no prior research has incorporated them simultaneously to determine if any separate or joint effects exist, and if so to what extent. Therefore, two ex...
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If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
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—
Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble
15 pages • first pub 2016 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Banner ads, video ads, and advergames constitute a large portion of online gaming spending, yet no prior research has incorporated them simultaneously to determine if any separate or joint effects exist, and if so to what extent. Therefore, two ex...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.