Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children Believe They Are What They Own. by Juliet B. Schor, Juliet B. Schor
Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children Believe They Are What They Own.
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Juliet B. Schor, Juliet B. Schor
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Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children Believe They Are What They Own.

Juliet B. Schor, Juliet B. Schor

304 pages • first pub 2004 (editions)

nonfiction sociology informative reflective slow-paced
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Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising t...

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