Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Simone Ahuja, Kevin Roberts, Navi Radjou, Jaideep Prabhu

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Simone Ahuja, Kevin Roberts, Navi Radjou, Jaideep Prabhu

288 pages • first pub 2012 (editions)

nonfiction business informative slow-paced
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A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D p...

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