How We Decide by Jonah Lehrer

How We Decide

Jonah Lehrer with David Colacci

missing page info Add in missing page information first pub 2009 (editions)

nonfiction business psychology science informative reflective medium-paced
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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go...

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