The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube by Katherine Guinness, Grant Bollmer
The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube

Katherine Guinness, Grant Bollmer

The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube

Katherine Guinness, Grant Bollmer

254 pages missing pub info (editions)

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Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the...

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