Designing for Growth: A Design Thinking Tool Kit for Managers by Tim Ogilvie, Jeanne Liedtka

Designing for Growth: A Design Thinking Tool Kit for Managers

Tim Ogilvie, Jeanne Liedtka

227 pages first pub 2011 (editions)

nonfiction business design informative slow-paced
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Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, tech...

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