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66 pages • first pub 2008 (editions)
ISBN/UID: 9781422179734
Format: Paperback
Language: English
Publisher: Harvard Business School Press
Publication date: 07 October 2008
Description
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much la...
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66 pages • first pub 2008 (editions)
ISBN/UID: 9781422179734
Format: Paperback
Language: English
Publisher: Harvard Business School Press
Publication date: 07 October 2008
Description
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much la...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.