Canuckology: From Dollars To Donuts - Canada's Premier Pollsters by John Wright, Darrell Bricker
Canuckology: From Dollars To Donuts - Canada's Premier Pollsters

John Wright, Darrell Bricker

Canuckology: From Dollars To Donuts - Canada's Premier Pollsters

John Wright, Darrell Bricker

304 pages first pub 2010 (editions)

nonfiction challenging informative medium-paced
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The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them to go-to s...

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